Zunch Communications, Inc. announced it has launched Zunch Recon, a new suite of competitive intelligence services.

Zunch Recon helps interactive marketers analyze a competitor’s online marketing strategies, spending and activities. Zunch offers reports on benchmarking reconnaissance, organic and paid search, competitive keyword rankings and affiliate/linking activities. Marketers can evaluate their own strategies and budgets for search engine optimization and marketing campaigns.

“Competitive analysis is an essential part of any online marketing activity. It’s not enough in most cases to conduct a pay-per-click advertising campaign or optimize your website with search engine keywords without doing the research on your competitor’s strategy as well,” says Zunch Chairman & CEO John Sanchez.