Today, business is all about advertising and marketing techniques. If you market your product or service well, you are halfway to a successful business. With the ubiquity of internet usage, Viral Marketing is one of the most effectiveness means of closing the gap to be 100% successful.
Wonder why virus has anything to do with marketing… the name Viral Marketing has been suggested as seeing the way viruses work. Like viruses, viral marketing reaches its audiences by spreading with a simple contact with another person. It is a strategy that persuades people to pass on a specific marketing message to others. It creates the scope for exponential growth not only in message’s exposure but also its influence on people.
When we look around in the world of social media, viral marketing techniques are being used everywhere. In the real world, we recommend different products or services to our friends and family after a positive experience. On the Web, people do the same and it is called viral marketing. We all read reviews about movies and restaurants on the Web and this too is a form of viral marketing as people who have seen these movies or dined at these restaurants give their reviews on various websites and when other people read them, they may use or recommend them to others and it goes viral.
Another example of viral marketing is videos shared on YouTube. People share some interesting videos online and share links of their websites about products or services at the end of the video, so when an increasing number of people watch it, the message about product or service goes viral.
One of the most successful means of creating a viral message has been through the use of memes. A meme may take the form of an image, hyperlink, video, picture, website, or hashtag. It may be just a word or phrase, including an intentional misspelling. These small movements tend to spread from person to person via social networks, blogs, direct email, or news sources. They may relate to various existing Internet cultures or subcultures, often created or spread on sites such as Reddit, Tumblr and numerous others, or by Usenet boards and other such early-internet communications facilities.
Top 3 Elements of Viral Marketing
If you are interested in spreading your message or idea through viral marketing, you must consider following elements for this marketing technique.
1. Make the Transfer of your Message Effortless
In viral marketing, transfer of your message or idea should always be effortless.
If there is a simple link or email that people can forward to their friends by simply clicking a button, the message is likely to reach a larger amount of people because it is easy to share.
Free is a word that has tremendous power. The important element of viral marketing strategy is it’s free whether they are products or services. Viral marketing uses this strategy very well and gives free services or products to people. When people get these free gifts, they always look for other products the company is offering.
3. Use Social Media
Viral marketing makes use of social networking websites to achieve its goals. We know that every social networking website user has a group of people they communicate with on regular basis. So, interested businesses spread the message of their product on these sites and people share it from wall to wall or tweet to tweet with friends in their network.
Viral marketing is an effective technique that can produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.
To learn more about how Zunch can help you with Viral Marketing contact us and let us put our expertise to work for you.