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Search Engine Optimization

Search engine optimization, or positioning, is by far the best, smartest and most affordable investment you can make in your Internet presence. Search engine optimization, sometimes called Website optimization, search engine placement or search engine positioning, is the process of improving a Website for higher search engine rankings. It's the first step in achieving higher search engine rankings. We have helped companies with a wide range of Internet marketing needs, from basic search engine registration to large scale search engine optimization and marketing campaigns.

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Zunch Monthly Newsletter
 

 

 Zunch Nuz - Volume I, No. 3 - 2005

 

 
Joe Mocerino

 

 

 

Meet a Zuncher

 

Zunch Nuz recently sat down (via Instant Messenger) with Joe Mocerino, Developer for Zunch.

Zunch Nuz: Hey Joe
medievalcloud: Hello
Zunch Nuz: first things first - explain the screen name
medievalcloud: Well, it's actually somewhat of an inside joke between a friend and me. I created it many years ago...
Zunch Nuz: does it have to do with gaming?
medievalcloud: Well, yes actually... The "Cloud" portion refers to a video game character named "Cloud Strife" from a PlayStation game called: "Final Fantasy VII"
Zunch Nuz: so you've been into computers for years, haven't you?
medievalcloud: Yes... Computers and technology in general has always been my thing due to the environment I was brought up in. My father is an electrical engineer and my brother is a software developer. I first started programming when I was 11 years old, developing gaming and personal websites.
Zunch Nuz: and now you're how old?
medievalcloud: nineteen
Zunch Nuz: and I understand you're in school - where? and when do you graduate?
medievalcloud: I am currently enrolled at Collin County Community College in Frisco and plan on attending UNT or UTD someday. I am currently a sophomore so I have three years until I graduate
Zunch Nuz: You've been tasked with a TON of stuff at Zunch, from the creation of a Chinese Content Management System to the daily maintenance of zunch.com and the development of client websites - you're getting a double education, huh?
medievalcloud: Yes, since I was hired 1 year ago, I’ve learned much in the search engine optimization field as well a lot about ecommerce shopping carts. The education in website marketing and SEO techniques has been some of the great advantages of my job here.
Zunch Nuz: So really, it's not like you're the inexperienced new kid, but more of a seasoned veteran at the ripe old age of 19.
medievalcloud: (Laugh) I like to consider myself a seasoned veteran sometimes, but other times only an amateur excited about learning something new.
Zunch Nuz: A lot has been made of the "Zunch Culture" - like no dress code and foosball - has that been cool for you? (I'm looking at the webcams at zunch.com right now and it looks like you're missing a game – sorry)
medievalcloud: (lol) The Zunch Culture is definitely a huge plus of my job. I love the laid-back attitude mixed with the low-stress environment. From a developer perspective, I love the fact that I can develop a new feature for any one of our products without a huge approval process.
Zunch Nuz: So when you graduate and go off to some button-down cubicle - you're in for a shock, you know that don't you? (or maybe you can just demand a raise with your new degree)
medievalcloud: actually, I think every employee here has a large amount of job security and I hope to make Zunch my permanent home.
Zunch Nuz: Most programmers these days are pretty well versed in many programming languages - which is your favorite and which do you hate?
medievalcloud: To speak of low-level web programming languages, I like working with PHP or ColdFusion. We are starting to use asp.NET as the primary web programming language due to the latest and greatest technology. If I had to pick a language I don't like, I would have to say Java.
Zunch Nuz: When you aren't working and you aren't in school - which probably isn't very often - what is Joe Mocerino doing?
medievalcloud: You could catch me trying to find someone to play Lacrosse with or doing something outside. I also enjoy keeping up with a salt-water reef aquarium and try to fit in time for my girlfriend now and then (joke).
Zunch Nuz: I didn't know they played lacrosse in Texas (your girlfriend will read this and punch you, you realize)
medievalcloud: (haha i am well aware...) Well, Lacrosse originated in the north, where I was born and lived for several years, and is starting to branch out all over the United States and the world. Plano and Allen has a club team that I plan on joining when I can find some time and money.
Zunch Nuz: I took the liberty of looking at your buddy info and found the link to your pictures - looks like you and your gang have a lot of fun together
medievalcloud: (laugh) Yea I try to hang out with my friends as much as I can find time to. That [photo] site serves a double purpose for me - Yes, I host photos from my adventures, but I also implemented many techniques I learned here at Zunch to enable more traffic to the site. Some techniques include URL rewriting, SEO keywords and dynamic content managed from a content management system I wrote in PHP. Now the site receives roughly 800 hits a day and generates 40 to 120 cents per day in ads.
Zunch Nuz: man - most college sophomores are working at Starbucks or Circuit City - you're doing pretty good, Joe
medievalcloud: I try to do my best. My dad always stressed to achieve the highest at what’s available to you. Plus, I don’t look at my "job" as a job.... I come to work everyday, well most days, excited to start something new or problem solve, since that’s the basis of programming
Zunch Nuz: ok – suggestion - you should head up HR at Zunch someday - that's a refreshing attitude.
medievalcloud: lol – well, I really mean that... I'm not just saying it.
Zunch Nuz: OK, Joe - I really appreciate your time - now get back to work before your boss sees you messing around
medievalcloud: haha ok thank-you

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November 15th - 17th
AD:TECH Shanghai is renowned as the best source for education, networking and technology solutions for interactive marketers.
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November 15th - 17th
WebmasterWorld's PubCon is an educational conference and industry trade show programmed specifically for web professionals and website site owners.
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