Search Engine Optimization (SEO) without usability is an exercise in futility. If users can't find what they're looking for when they locate your site on the first page of their Google search, there's really no point in getting to the top of the search engines.
Before website usability evolved into a mature discipline in the interactive space, companies and organizations designed and redesigned their websites solely on the basis of the vision of a designer. In some cases, these sites worked well for users, usually they did not.
The integration of content management systems (CMS) like our own zContentManager (zMS) means adjustments to websites can be made without involving the IT department or the webmaster. This technology has the potential to impact more users than any other system since e-mail a decade ago.
Usability and SEO go hand in hand. One of the secret benefits of search engine optimization is increased usability. Optimizing a website for search engines can also improve its usability.
Contact us today for more information and pricing on search engine optimization…972.455.4800.
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