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The Secret to a Successful Web Presence
Almost everybody has a website presence on the Internet today. The question is, "Is your website presence viable and profitable?" Gone are the days of slapping a website up on the Web and hoping for a positive response. A successful Web presence has evolved into sound business practices and solid strategies that focus on the experience of the person visiting your website. A definite art and science has emerged, yet many businesses are still unaware of it.
Zunch Communications, Inc. can arm you with a tailored Web presence constructed on sound strategic, technical and creative solutions.
Our team of specialists have worked with some of the biggest names both online and offline. Names like ABC Radio Networks, American Airlines, AOL, Bank One, Baron & Budd, Bell Helicopter, CNET, Coca-Cola, Eli Lilly, epicRealm, FASTSIGNS, Garden Ridge, Hewlett Packard, Lycos, McDonald's, Milton-Bradley, NationsBank, Nokia, Raytheon Corporation, Southwestern Bell, Travelocity and Unilever to name a few.
To find out how to put the power of the Zunch Team to work for you, contact us today for a free evaluation.
The secret to having a successful presence on the Web (and this seems obvious, but judging by the vast majority of today's websites, it's not): Make it easy for prospects to buy or contact you. Make navigation through your website intuitive, the key specifications and prices of products and services obvious, and ordering a no-brainer. It's called usability.
Why usability should be important to you:
In a 2001 study of 8,600 Web-using households, Forrester Research found that 67% of users cited ease of use and 59% cited download speed as reasons for continuing to return to websites.
In another 2001 study, Zona Research found:
- The average Web user will click to another website if a page takes more than eight seconds to download.
- Slow-loading abandonment cost online businesses an estimated $4.35 billion annually in lost revenue.
- One website studied dropped abandonment rate from 30% to 7% by reducing download time by one second per page.
- Of all the websites studied, 84% had pages that downloaded too slowly.
Example:
When office-supply retailer Staples.com re-launched its website in May 2000 following an extensive redesign-for-usability, measured results included:
- 31% decrease in rate of exit from the home page
- 45% decrease in rate of exit from catalog pages
- 67% increase in number of repeat customers
- 80% increase in unique daily visitors in the 2000 holiday season, compared to 40% (average) for all e-commerce sites.
- (Source: MediaMetrix)
THE ZUNCH DIGITAL STRATEGY AND WEBSITE REDESIGN PROCESS
There is never a "final version" of a website; it's an organic thing, growing and changing to reflect what is happening with your markets, your business strategies, the behavior of your competition and changes in Internet technology. The need for redesign can grow out of factors ranging from simple staleness of the existing website, to a major change in the strategic direction of your company.
The Zunch Approach
Our approach is summed by five powerful words - Discover, Explore, Develop, Evolve and Assess. The result is a consistent and smooth translation of stated business goals into real world, user-centric, technology-driven solutions. The end product is a website and Internet presence that stands above the competition and places your business at the forefront of its industry.
Each step of our process is a collaborative effort. Your management team and our development team collaborate in reassessing what the objectives of your website are or should be to carry out your business strategy. We will then provide a high level digital strategy and website design project plan, which includes consulting services, identification of scope, suggested deliverables, roles and responsibilities, constraints, and recommendations for the overall project.
Our process includes the following steps:
- Phase 1: Discover/Plan/Research/Strategy
- Phase 2: Explore/Plan Development
- Phase 3: Develop/Produce
- Phase 4: Evolve/Test/Deliver
- Phase 5: Assess
Each phase of our process carries its own set of deliverables and timelines so that you can be kept abreast of the progress of the project. Contact us to learn more about each phase of our Digital Strategy and Website Design process.
How Zunch can help you realize the full potential of your website:
Survey your customers/users and prospects to determine what they're coming to your website to find
Create pages that lead prospects to the content they've said they want - when they want it
Develop a website that is more aesthetically pleasing
Improve navigational and informational structure
Develop strong customer support systems
Design with flexibility and scalability in mind
Create the right links in the right places, and making them easily identifiable
Clearly distinguishing you most important pieces of content
Develop pages that are easily readable
Create navigation that tells users where they are, how to get where they want to go, how to get back to where they came from
Keep contact information and the ORDER button in front of users at all times
Create indexing and searching capabilities for the non-linear navigation that many users prefer
Develop your website with a consistent look and feel throughout; compatible with the image you want to project to your most valuable customers
Localize your website for your specific target markets, domestic and foreign
Please contact us for a complete and free analysis of your Interactive needs. Contact us today for more information and pricing on search engine optimization…972.455.4800.
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