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Zunch Launches Redesigned Web Site


Date: May 22, 2002

Zunch Launches Redesigned Web Site

Dallas, Texas, (May 22, 2002) - Believing you have to practice what you preach, John G. Sanchez, President of Zunch Communications, Inc., set about helping his own business find a better position in the marketplace.

Zunch, an interactive professional services firm, "needed a new direction," says Sanchez, who turned to the crew at Zunch to provide the services they normally provide to their clients. The new site relies more on content as well as their services and focusing on their five-step process, the new web site at http://www.zunch.com went live today.

"When we designed our original site a year and a half ago, we gladly adopted Flash," said Scott Folger, Executive Vice President and Creative Director of Zunch, "The creative freedom Flash offers was and still is very exciting. However, the uses of Flash have evolved into specific applications, plus, I felt our site had become stale, dated like a lot of other Flash sites I still see out there. I'll be the first to admit we neglected the need for a redesign for some time, but it's similar to the mechanic who walks to work because his car doesn't run. It was time to put in place what our company practices and policy had evolved into. I predict there will be quite a few Flash sites getting revamped soon."

"It's about evolving," said Sanchez, "which is the fourth step in our five-step process here at Zunch. We felt that a change was necessary in order to more effectively position our company for growth," added Sanchez.

"We will miss the old site. A lot went into it and as far as Flash sites go, we were extremely proud of it," said Folger, "But, like we say here at Zunch, we discover what works or doesn't work, we explore options, we develop solutions, we evolve with those solutions, and then we assess what that evolution has done for us as a business. We've accomplished stage 4, evolve, and I am looking forward to assessing our success. We can't go advising others in that way if we aren't willing to take our own medicine."

Headquartered in Dallas, Texas, Zunch Communications, Inc. (http://www.zunch.com) is a search engine optimization, website design and Microsoft Certified application development firm dedicated to achieving measurable results for its clients. Top-ranked worldwide in search engine optimization, Zunch Communications is a member of DFWIMA, SEO Consultants, seopros, DFWSEM, topseos and a Circle Member of SEMPO.

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John Sanchez
  Zunch Chairman & CEO John Sanchez directs the officers in charge of day-to-day creative, strategic and technical management of the company, providing executive input into those departments. John Sanchez
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