Zunch Expert Massimo Burgio Represents SEMPO at SES London

Interactive pro to present European search landscape with world’s largest search marketing organization

DALLAS, Texas (PRWEB) May 25, 2006 – Top international Interactive marketing agency Zunch Communications, Inc. is pleased to announce that San Francisco Branch Manager Massimo Burgio will team with the Search Engine Marketing Professional Organization (SEMPO) to provide insight into the state of the European search market during the Search Engine Strategies Conference in London on May 31.

The presentation is a collaborative effort among Burgio and other SEMPO members in Europe. It is focused on mapping the experiences of European search marketing agencies that operate in local markets.

Burgio, who is co-chair of the Global Committee at SEMPO and a volunteer in the European Working Group of the organization, will present the experiences and unique perspectives of several leading European search marketers who participated in the project.

Burgio’s methodology consisted of an open-ended questionnaire that addressed key issues such as the local search industry, relationships with search engines, local competition and media and the new frontiers of search. 

“My presentation will in essence give a voice to the local search marketing agencies,” Burgio said.  “The findings of this SEMPO project shed light on search marketing trends and practices that differentiate from country to country, but also show similarities and common trends across Europe.”

“I want to thank all my fellow search marketers and SEMPO members who shared their experiences,” he said. “We are very excited to share these findings with the audience at SES London, and look forward to publishing the results on the SEMPO website.”

About SEMPO
SEMPO, the Search Engine Marketing Professional Organization (www.sempo.org), based in Wakefield, MA, is a non-profit organization operating since 2002 with the scope to raise awareness and fill the gaps in understanding of search engine marketing (SEM). The prime scope of the organization is to educate marketing managers worldwide about what SEM is and how properly implemented SEM programs can provide some of the highest returns on investment possible in the marketing world today.  SEMPO is the largest search marketing- specific nonprofit trade organization in the world.

About Zunch Communications, Inc.
Zunch Communications, Inc. is a search-centric, technology driven full-service interactive marketing agency that helps businesses realize their online potential by employing proven and ethical online solutions and techniques that deliver the highest ROI.  Headquartered in Dallas, Texas, with a presence in San Francisco, Mumbai, Shanghai, Taipei and Milan, Zunch provides integrated interactive solutions that include search engine optimization, paid search marketing, mobile search marketing, website design and development and website analytics.  Zunch also specializes in click fraud detection, localization and globalization services, blog marketing and interactive public relations.  Zunch is top-ranked worldwide in search engine optimization and award-winning in website design and development. For more information, please visit http://www.zunch.com.

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