Pay Per Click Bid Management

Advertising pioneer David Ogilvy once said "I know that half of my advertising dollars are wasted. I just don't know which half." 

At Zunch, we believe our pay-per-click bid management program would have helped Mr. Ogilvy spend his money more wisely.

With all major search engines now using some form of Pay Per Click (PPC) listings, PPC advertising is fast catching up as a widely used means of Internet marketing. The need to take advantage of this type of online search engine marketing has never been greater. Being top-listed to a prospect for a specific search query is the strongest way to draw in qualified visitors to your website.

Google and Overture Pay Per Click programs are the most sought after for Internet marketers for their sheer reach and excellent ROI. They allow you to choose target keywords/keyword phrases, select a landing page, and submit customized titles and descriptions for each keyword to appear as advertisements displayed in the search results of Google and Overture, as well as their associated network of other search partners.

One of the most appealing aspects of Pay Per Click advertising to marketers is that its costs are performance based. Payment is on a per click basis and you only pay for people who click through to your website.

In order to optimally take advantage of the traffic that is provided through the major search engine PPC programs, the Zunch team implements a “Landing Page Management strategy.”  In this program, Zunch’s team of experts analyzes the pages where potential customers “land” after clicking on a pay-per-click listing. In many cases, by customizing these landing pages for certain keywords, cost-per-acquisition can be decreased significantly. The Zunch approach to landing page management includes creative development and implementation. We don't outsource anything.

At Zunch, we believe in a research-based approach to PPC bid management. This involves vigorous research, continuous testing and tweaking of creative, constant monitoring of results, aggressive manual bid management of the most successful keywords and effective rules-based bid management of peripheral keywords.

Contact us today for more information and pricing on search engine optimization…972.455.4800.

Contact us now.

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