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Doorway Pages

Doorway pages are pages specially optimized for one search engine and 1-3 keywords. They are also known as "gateway," "bridge," "entry," "jump" or "supplemental" pages. Doorway pages stand on their own, separate from the rest of a site. They usually feature a logo, some text and a link that encourages visitors to enter the site.

Thanks to innovations like themes, link popularity and click-tracking, doorway pages are no longer the "magic bullet" they once were. Search engines are getting better at looking at the whole picture, not just one page.

That's not to say that all doorway pages are evil. Sophisticated doorway pages (those that contain unique optimized text) are still an excellent way to rank with the search engines. And if your web site has dynamic or otherwise content that is not easily "crawlable", doorway pages may be the only solution.

Zunch will thoroughly research your most appropriate pages and keywords and create doorway pages (where applicable) for inclusion in your search engine optimization program.

View our search engine optimization services and learn how Zunch can assist you in positioning your web site at the forefront of your niche or feel free to contact us for more information.

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