Jumping on the Bandwagon to China
- Chinese Internet Marketing for U.S. Business

 

According to a 2005 survey conducted by CNNIC, the Internet Administration Bureau in China, search is the third most frequently used online service by Chinese Internet users, preceded by email and news.  CNNIC also revealed that among the three major search engines in China – Baidu, Google and Sohu – it is clear that Baidu leads the market on searches for entertainment and music downloads. On the other hand, Google is the preferred engine when users search for Web pages, shopping and business information. Research over the past several years indicates the continued rise of search engine usage in China as well as the fight among the top tier search engines for market leadership.

 

With the rise of Internet savvy users, Chinese consumers are demanding more from online content and becoming more sophisticated in comparing products, writing comments and engaging in online discussions. Online marketing is fundamental to many businesses, especially those entering the Chinese market. Unlike top brands such as Jaguar, that can easily survive without much marketing, American businesses have to work hard through blogs, forums, portals and Chinese search engines that serve as a bridge between foreign businesses and Chinese consumers.

 

The average Chinese Internet user does not voluntarily search information in English. Habitually, they look for information through Chinese search engines or American search engines that have been localized. If your information is not found in either Baidu or Google China, you are thousands of miles away from your consumers. Search engine optimization is by far the only cost-effective way to allow your business to reach the Chinese market. 

 

Learn how our Chinese SEO can help expand your business in this booming country. Contact Zunch today and we will assist you with indexing your website in the Chinese search engines and marketing your business to Chinese consumers.